Why Digital Technology Should Be “RETRO”

An example of RETRO technology

THE “RETRO” MANIFESTO:

Digital Products should be:

RELIABLE -They should not break down

EASY TO USE — Visitors should immediately understand  how to use them

THOUGHT-PROVOKING — Digital Products should enhance creativity and critical thinking, opening up new and unexpected possibilities REPAIRABLE —Digital products should be easy to fix, without long and expensive intervention OUTSTANDING — Digital products are produced quickly, while long and careful design is required to achieve long lasting results.

In one word, digital technology should be R.E.T.R.O.

Our original manifesto, proudly typed with an Olivetti Lettera 98 Typewriter.

Why Digital Technology Should Be RETRO