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Fighting HIV in Cameroon

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CLIENT 

Leonardoamilano

YEAR 

2013

WHAT WE DID IN SHORT​

  • Project Concept

  • Photo Shooting on-site

  • Interview recording on-site

  • Photo Editing

  • Photo Exhibition Design and Production

  • Online and offline Promotion

MORE ABOUT THE PROJECT 

BRIEF 

Cam To Me Onlus is a small but incredibly active and dedicated Italian NGO working in Cameroon and Cambodia to help people with HIV, disabilities and learning issues. They needed a new way to spread the word about their amazing projects, to help fundraising and promotion.

OUR SOLUTION 

We went to Garoua, North Cameroon, and we lived the everyday challenges of Cam To Me local operators: feeding elders, homeless and children, helping HIV-infected people live a normal life and raise healthy children, and bringing basic sanitary and economic education to remote villages in the bush. We divided the project into two parts: photo reportage and photo exhibition. The photo reportage provided Cam To Me with high-quality image to be used on their online and print communication. The second part was the setting-up of a photo exhibition with A3-format high-definition framed photos to be sold for fundraising.

SUCCESS

The exhibition toured in cultural centres in Milan, Genova and Legnano, with high appreciation from the public. Many photos were sold and all the profits were given to Cam To Me Projects. The exhibition was featured on local newspapers and blogs from Milan and Genova, thus providing an extra promotional effect.

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Thanks again for your work. The funds raised thanks to the exhibitions are a precious present for those populations we are sustaining.
 

- CAM TO ME Onlus

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