How we created a "Metaverse" 25 years ago (and why it didn't work)
It was 1998. We were working at the Museum of Science and Technology in Milan, leading their recently founded digital department, and we...
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Sep 8, 20203 min read
Museum Toilets: Inconvenience or Opportunity?
Our collection of museum bathrooms, constantly updated!
Feb 1, 20202 min read
Carsten Höller & John Baldessari: To be Instagrammable or not?
On the last floor of the iconic Tower of Fondazione Prada in Milan you can find two installations by Carsten Höller and John Baldessari...
Aug 12, 20193 min read
The Truth about Learning and Visitor Experience
if the majority of people do not really want to make an effort to learn, but simply want to enjoy the experience, how can museums try to...
Feb 20, 20191 min read
Why CX is Crucial for Museums
No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t help paying a little homage to it :) In the...
Apr 30, 20153 min read
The Turin Museum of Cinema: a Dream for all
If cinema is the dream, then the National Museum of Cinema is a web of dreams...
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